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3D Modeling & Animation

Production 3D assets, turntables and motion.

Product modeling, materials and animation for configurators, stores and launch. Clean parametric geometry, physical finishes, turntable and assembly animation — delivered as web-ready, AR-capable assets.

The business problem

Production assets designed for interactive delivery.

For teams with product drawings, CAD or source models that need usable web assets. We prepare geometry, physical materials, turntables and assembly animations around the target viewer and actual product variants.

Product rules

Modular builders, dimensions and compatible options map to a serializable configuration. Invalid combinations are handled before they reach a quote or cart.

Real-time visualization

Material switching, finish and color selection, camera presets and product animation make differences understandable. AR previews depend on the asset and device support.

Commerce and handoff

Connect dynamic pricing, quote builders and Shopify line-item data to the same configuration model. Export the information the production team needs to reproduce the selection.

Architecture & technology

Three.js, React Three Fiber and WebGL power the browser experience. GLTF / GLB assets use reusable geometry and materials; model-viewer can support appropriate AR previews. We establish asset, texture and draw-call budgets for mobile devices and keep configuration state separate from scene objects.

Platforms named here describe technology and integration capabilities. They do not imply official partnerships or certifications.

What changes for your team

A web-ready asset library with named variants, documented scale and a repeatable export pipeline. Asset review includes materials, geometry, animation and device performance before configurator integration.

How the project works

  1. 01

    Audit

    Review product rules, source models and the intended quote or purchase journey.

  2. 02

    Prepare

    Optimize geometry, materials and asset delivery for the target devices.

  3. 03

    Connect

    Build configuration UI, scene state, pricing and commerce or quote handoff.

  4. 04

    Validate

    Check product combinations, interaction, load behavior and mobile rendering.

In production / Grill King Configurator

View case study
grillkingbbqs-and-pergola.vercel.app/bbq
Grill King Configurator — captured from the public project

Project screenshot · 2026-10-17

Open project ↗ (new tab)

What this covers

  • Product modeling
  • Parametric geometry
  • PBR materials & lighting
  • Turntable animation
  • Exploded & assembly views
  • GLB / AR delivery
  • Configurator pipelines
  • Performance budgets

What you receive

  • Web-ready 3D asset library
  • Materials and finish variants
  • Turntable and feature animation
  • Configurator integration
  • AR-ready exports

Technologies used on this kind of build

  • Next.js
  • TypeScript
  • Three.js
  • React Three Fiber
  • Shopify
  • Vercel