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3D Product Configurators

Interactive 3D configuration and visualization.

Custom product visualization and configuration experiences using modern browser-based 3D. Customers see every option live — materials, dimensions, finishes — and buy with confidence.

The business problem

Let customers understand the product before they commit.

For configurable furniture, jewelry, home improvement and architectural products where a static image cannot explain the available combinations. The experience connects product choices to valid geometry, pricing and a usable quote or commerce handoff.

Product rules

Modular builders, dimensions and compatible options map to a serializable configuration. Invalid combinations are handled before they reach a quote or cart.

Real-time visualization

Material switching, finish and color selection, camera presets and product animation make differences understandable. AR previews depend on the asset and device support.

Commerce and handoff

Connect dynamic pricing, quote builders and Shopify line-item data to the same configuration model. Export the information the production team needs to reproduce the selection.

Architecture & technology

Three.js, React Three Fiber and WebGL power the browser experience. GLTF / GLB assets use reusable geometry and materials; model-viewer can support appropriate AR previews. We establish asset, texture and draw-call budgets for mobile devices and keep configuration state separate from scene objects.

Platforms named here describe technology and integration capabilities. They do not imply official partnerships or certifications.

What changes for your team

An interactive product experience with a usable mobile interface and a configuration that can be shared, quoted or ordered. Visual checks cover selectable assets and camera angles, alongside loading and failure recovery.

How the project works

  1. 01

    Audit

    Review product rules, source models and the intended quote or purchase journey.

  2. 02

    Prepare

    Optimize geometry, materials and asset delivery for the target devices.

  3. 03

    Connect

    Build configuration UI, scene state, pricing and commerce or quote handoff.

  4. 04

    Validate

    Check product combinations, interaction, load behavior and mobile rendering.

In production / Grill King Configurator

View case study
grillkingbbqs-and-pergola.vercel.app/bbq
Grill King Configurator — captured from the public project

Project screenshot · 2026-10-17

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What this covers

  • Three.js
  • React Three Fiber
  • WebGL
  • Real-time materials
  • Dynamic configuration
  • Product rules
  • AR product previews
  • Modular furniture, jewelry & architectural builders
  • GLTF / GLB asset pipelines
  • Shopify integration
  • Pricing integrations

What you receive

  • Parametric 3D model pipeline
  • Configuration rules engine
  • Shopify / cart integration
  • Mobile-first configurator UI
  • Analytics on configuration flow

Technologies used on this kind of build

  • Next.js
  • TypeScript
  • Three.js
  • React Three Fiber
  • Shopify
  • Vercel
  • Astro
  • Interactive 3D
  • Responsive UI
  • Live Preview
  • Configuration UI
  • Quote Workflow